Detroit Foundation Hotel
Aparium Hotel Group

While working with Aparium, we partnered with Hubba Hubba Design to reimagine Detroit Foundation Hotel’s brand alongside its extensive renovation. I led the evolution of the brand, directing all aspects of visual identity and overseeing the development of a comprehensive new brand book. This included art direction for photography and videography, creation of refreshed brand assets and collateral, and a complete redesign of the menu for the hotel’s signature restaurant, The Apparatus Room. The updated brand not only modernizes the hotel’s presence but also elevates the guest experience, supports higher average daily room rates, and reflects the dynamic, evolving spirit of Detroit.

Photography By: Hayden Scott

art direction
design
branding
print